Building Doyo's Jetpack

During the market research phase Jetpack uncovered our first hurdle - while the product concept was sound, there were numerous issues related to acquiring and growing our target audience. Namely, that the target customer size (both for consumers and gig workers) would be too small for a concierge-only service. So Jetpack began researching overlapping verticals where this concept would make sense, and identified property management services as an ideal target - an underserved market where property managers could book services such as cleaning and maintenance for their properties on demand.

Now that we had a clear understanding of the needs of their target audience, we began to map out the user flows and product scope as well as design the user interface - all with a focus on simplicity and ease of use. We created a clean and modern design that would appeal to the target audience and convey the professionalism and reliability of the platform - and build trust with new users. Concurrently our design team worked on branding to come up with the logos, brand guidelines, and look/feel that the Doyo team wanted to convey.

Our development team then got to work creating the backend architecture of the app, which would allow for seamless communication between users and service providers. We integrated various APIs, including payment gateways, geolocation, communication, and even pay out systems, to create a fully functional platform. Our mobile and web app developers worked to create simple, quick, and scalable applications that would delight Doyo’s customers and create revenue.